As seen on AdExchanger When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They’re missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying to deliver offers to the right person at the right place at the right time, which is a hugely challenging proposition of questionable effectiveness, you should be using that data to drive behavioral targeting for every ...

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As seen on Mobile Marketer By Paul Sinclair, VP of Carrier, Technology, and Automotive Vertical Sales at Velti Less than a decade ago, when you needed a new phone, the first decision you made was with which carrier to go with for service. AT&T, Verizon, T-Mobile, Sprint and the rest had differentiated themselves in the mind of the consumer by devices they carried, plan options and coverage quality. All your mobile choices depended on which carrier you chose to host your phone calls and text messages. How times have changed. Billions deserved In today’s market, comparable ...

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Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the March edition of The State of Mobile Advertising report highlights the top 10 Android devices, with Samsung clearly winning majority of Android ad dollars. And with a near-record earnings posted in Q1, Samsung is looking unstoppable next to its fellow Android devices. The report also dives into impression breakdown by tablets, app category, geography and OS, as well as publisher eCPMs and CTRs by country. Find key metrics from our ...

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Developer Resources, Mobclix, Mobile Advertising

[DATA] Mobile Users Prefer to Hit the Gym on Fridays

Barbara Social Media Manager
April 2, 2013

With us well into the new year, we wanted to see how keen people were on keeping their ever-so-popular New Year’s resolutions. With fitness & health being one of the top resolutions year after year, we dug into our own data to analyze people’s fitness habits on an hourly basis, throughout the month of January. And to stir it up a bit, we compared the fitness habits of East coasters vs. West coasters–check out the …
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Events

Velti Events Round Up: April 2013

Barbara S. Events | U.S.
April 1, 2013

Happy April Fools’ Day everyone! All jokes aside, we are participating in some seriously great events this month that we want to share with you. Starting tomorrow, you can find us in LA, Sauasalito, San Francisco and Chicago speaking with some of the top players in mobile–including the Co-Founder of SideCar, the Head of Mobile at JetBlue, and the GM of Branding, Advertising, and Promotions at Alon Brands/7-Eleven. Check out where we’ll be, what we’ll …
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5ml, Developer Resources

Two and a Half, Man!

Sotiris Frontend Developer | 5ml
March 27, 2013

For some peculiar reason, the human species tends to favor big, round and easy numbers. For instance, the celebration was special for most of the denizens of this planet when the calendar turned to the year 2000 (though we –the nerdier ones- will throw the big celebration on the year 2048). Two point five is not a very round number per se, but in terms of software development, it’s a pretty big one. And as …
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Events, Mobile Marketing

Mobile Dominates Vegas at LeadsCon 2013

Daniel Director, Market Strategy & Solutions
March 26, 2013

Velti’s Dan Boren, Head of Customer Acquisition Programs, takes to the stage during the Company Showcase Session at LeadsCon 2013. Meet an attendee from last week’s LeadsCon in Vegas and they’d be buzzing to tell you how mobile is impacting customer acquisition. The top lead generation and direct response marketing conference saw the number of mobile specific sessions increase four fold compared to last year. This year’s focus was made clear in the event’s …
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Mobile Marketing

Mobile Phone vs. Tablet Video Consumption

Tina Products/Markets Analyst
March 21, 2013

Video consumption for a given type of content differs by device type, according to the results of a Rovi Corporation survey released by eMarketer. According to the data, mobile phone viewers were more likely than tablet viewers to stream user-generated content, news, music videos, and web shows. Meanwhile, tablet viewers were much more likely to stream movies and TV shows. In addition, the method of watching mobile videos differs by country, according to Nielsen. …
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See What People
Are Saying

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group