Barbara Social Media Manager
December 20, 2012

For the past year, we’ve delivered to the mobile world monthly insight into trends in the mobile advertising market. The close of 2012 finds clear trends in the global mobile advertising market with important implications for marketers and publishers. Covered first by VentureBeat, our State of Mobile Advertising: 2012 Year in Review report explores how Apple got its groove back, what devices might be hot for 2013, interesting data on countries that saw the highest engagement, …
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Barbara S. Events | U.S.
December 19, 2012

  The Consumer Electronics Show (CES) in Las Vegas is a much awaited event every year.  This week long show (happening from January 8 – 11, 2013) brings together the hottest in new technology and the most knowledgeable technology leaders.  This year, we are proud to announce our very own CMO, Krishna Subramanian, will be featured on a panel in the Wireless Communications track!   According to comScore, ownership of smartphones has officially surpassed ownership of feature …
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Tina Products/Markets Analyst
December 17, 2012

An increasing number of brands are offering customer service support through mobile, according to an eMarketer article released last week covering studies on mobile customer support done by SAP, Social Media Today, MarketLive, and Tata Consultancy Services.  According to the study by SAP and Social Media Today, 38% of companies surveyed worldwide offered customer service through the mobile channel in 2012, as opposed to 28% in 2011—an increase of 10 percentage points.  Meanwhile, 8.4% of companies will enable …
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Nikos D. Product Mktg Manager
December 13, 2012

Alas–it’s the time of year where holiday shoppers flock the busy city streets and retail stores looking to cram in their holiday shopping. But this time is not just another holiday shopping season–it is very much a mobile shopping year. The signs made their appearance early this year and it is encouraging how encouraging brands and retailers were. The last couple of weeks we’ve noted more and more mobile friendly emails from the likes of …
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Greg Sales Exec | Platform Solutions
December 11, 2012

As part of an effort to keep readers’ “Mobile IQ” in check, I’ll be contributing tips every week or two on simple ways to raise your Mobile IQ!   The Call to Action (aka, CTA). You see them everywhere: TV ads, press releases, emails, SMS/push messages, QR Codes, and even on New York City Metro Cards. There is perhaps no element in the marketing mix that is more important, so getting it right is paramount …
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