Nikos D. Product Mktg Manager
December 13, 2012

Alas–it’s the time of year where holiday shoppers flock the busy city streets and retail stores looking to cram in their holiday shopping. But this time is not just another holiday shopping season–it is very much a mobile shopping year. The signs made their appearance early this year and it is encouraging how encouraging brands and retailers were. The last couple of weeks we’ve noted more and more mobile friendly emails from the likes of …
Continue reading

Greg Sales Exec | Platform Solutions
December 11, 2012

As part of an effort to keep readers’ “Mobile IQ” in check, I’ll be contributing tips every week or two on simple ways to raise your Mobile IQ!   The Call to Action (aka, CTA). You see them everywhere: TV ads, press releases, emails, SMS/push messages, QR Codes, and even on New York City Metro Cards. There is perhaps no element in the marketing mix that is more important, so getting it right is paramount …
Continue reading

Megan Marketing Exec | Velti UK
December 7, 2012

More and more consumers are actively consuming data and playing games on the move.  With the number of mobile phones exceeding 6 billion globally (according to the United Nations), games on mobile devices are reaching a much wider audience than ever before.   Our FREE 40-minute webinar session on Tuesday 11th December, 4pm (GMT) will help Games businesses better understand how to consistently monetise via mobile across the globe, as well as identify when to adopt new platforms and review successful business models. In …
Continue reading

Nikos D. Product Mktg Manager
December 6, 2012

In previous posts, we emphasized the importance of mobile as the channel of choice for consumers, focusing on the advantages that come along when consumers are able to decide how and where they want to interact. We also discussed ways to reduce business costs through mobile and the various advantages of the SMS customer care services that a number of vertical markets benefit from. In considering the above approaches, it is important to recognize that …
Continue reading

Sumit Business Dev | Mobclix
December 6, 2012

  While you’re getting ready to hang the stockings with care and drown yourself in industrial strength Egg Nog, be sure to check out a few simple tips designed to crank up the holiday cheer – in terms of your eCPMs that is – from now until the end of the year.   iOS Devs 1. Update to the latest SDK. –SDK updates usually mean increased performance and enhanced stability, so we always recommend keeping up-to-date …
Continue reading