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Google made headlines this week by announcing that they would be teaming up with MasterCard and Citigroup for Near-Field Communication Payments (NFC), a technology that would allow people to pay for products with their smartphone. They followed this up by announcing plans for a facial recognition application that will pull up personal data and introducing in-application purchases for their Android platform. Meanwhile, Microsoft shared some numbers about how their WindowsPhone7 platform has done a year after its announcement and the International Data Corporation (IDC) released its projections for the future of mobile phones and where apps will be by 2015.

Google Sets role in Mobile Payment – Wall Street Journal
Just a few weeks ago, Google announced that it would be testing NFC payments. This week, Google announced a partnership with MasterCard and Citigroup to bring NFC payments to Android phones. This technology would allow consumers to wave their phones in front of payment devices for quick and easy checkout and would allow retailers to gather more data and better target their advertising towards customers.

Google Plans Facial Recognition App – Popular Science
Despite possible privacy concerns, Google also announced plans for a facial recognition app that will pull up data on a user when their photo is taken with a digital camera or a mobile phone. Google hopes to integrate its search engine technologies into this feature to allow for optimal searching.

Google Announces In-App Purchases Mobile Beat
Google rounded out the week by announcing in-app purchases on its Android platform. Like Apple’s in app payment system within its iOS platform (in place since Fall 2009), Google’s in app purchases will allow users to purchase virtual goods without leaving the app and will hopefully encourage more developers to make apps that are free to play and with the ability to purchase virtual goods.

Microsoft Announces WindowsPhone7 Stats – Mashable
Since launching, WindowsPhone7 has seen 36,000 developers, 11,500 apps. 1,200 developers join every week and users of WindowsPhone7 smartphones average 12 apps downloaded per month. While still behind iOS and Android, Microsoft does believe that it is building a solid platform and that unlike competitors, the numbers it released for its app store are not inflated.

IDC Predicts 50% Smartphone growth in 2011 – Mashable
The International Data Corporation (IDC) released stats this week that shed light on the quickly expanding mobile market. In their report, they said that the smartphone market will expand by 50% in 2011 alone and that by 2014, there will be 76.9 billion app downloads, up from just 10.9 billion in 2010. In addition, they also predicted that WindowsPhone7 will capture 20.9% of the mobile market by 2015, trailing behind Android and overtaking iOS.

One thought on “3/28 Weekly Recap: Five Stories You May Have Missed

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Author : Aaron Biebert

Wow. 50% smartphone growth? I suppose with $49 iPhones and Androids everywhere it make sense. Great blog, keep up the great work. Love it. Aaron@Biebert


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