April 15, 2011
This week, more mobile statistics came out detailing changes in the mobile industry. Gartner released numbers projecting mobile advertising to hit $3.3 billion dollars this year, the World Bank reported that virtual economies were more profitable than real ones and a joint report from Oracle and ATG revealed that in store mobile product browsing grew 78% from 2009. Finally, Google announced that Android had hit 3 billion app installations, just two months after hitting 2 billion.
Finally, reports came out from Apple headquarters in regards to their development of new technologies. According to sources from Cult of Mac, Steve Jobs is reportedly pushing for the next generation of iPods to come without the need to charge over wires, promoting the syncing of devices over a wireless network and making the USB cable obsolete.
Gartner: Mobile Advertising to hit $3.3 billion in 2011 - MediaPost
A report by Gartner this week indicated that mobile advertising will hit $3.3 billion and projected to hit $20.6 billion by 2015.
World Bank report finds selling virtual goods games more profitable than real economy – Engadget
A World Bank report released earlier this week found that selling virtual goods in games are more profitable than real economies.
In store mobile browsing grows 78% from 2009 – Marketing Charts
Have you checked out a product on your phone before you actually bought it? You’re not alone as in-store mobile browsing grew 78% from 2009. Young men were the likeliest group to browse for a product on their phone prior to a purchase.
Google hits 3 billion Android app installs – VentureBeat
Just two months after hitting 2 billion app installs, Google announced today that Android app installations have hit 3 billion and that app installs are 50% higher from last quarter.
Apple’s Plan for A World Without Wires – Mashable
Rumors are going around saying Steve Jobs is pushing to make USB cables and cords a thing of the past and instead make WiFi the standard for syncing devices. WiFi sync could make its debut at the WWDC in June when Apple announces the future of iOS and Mac OS.