April 29, 2011
Check out the articles that caught our attention this week.
iPhone, Android users Biggest App Enthusiasts – MediaPost
When it comes to apps, iPhone and Android users are the most active and the biggest app enthusiasts.
Search, shop, love: Secrets of smartphone users – VentureBeat
Smartphone users are very engaged with their devices and are more likely to shop on their phone than their PC. In addition to shopping, users are also very engaged with mobile ads, more so than with traditional online ads.
Consumer desire for Android grows, unlike iOS and Blackberry – TechCrunch
A Neilsen survey revealed that 31% of mobile consumers indicated that they wanted their next phone to be on Android, with iOS slightly behind at 30%. WindowsPhone7 trails far behind at just 6% of all users.
Sony launching two new tablets running Android Honeycomb – Mashable
Sony announced that they would be launching two Android Honeycomb tablets this fall running both WiFi and 3G/4G networks. In addition, the tablet will allow users to tap into Sony’s PlayStation Suite and play PlayStation games on their tablets.
iPhone and Android users face many companies who want to know where they are
Location-based advertising via apps is still a young business. Less than 15 percent of apps currently ask for location data for use by advertisers, estimated Krishna Subramanian, co-founder of Mobclix. Currently, most advertising campaigns target particular apps based on who they think is using them rather than on the user’s location, he said.