February 3, 2010
Avatar is a world-wide phenomenon and is currently the top grossing movie of all time*. How can you learn from it’s success and apply it to your own projects (even if they aren’t billion dollar movies).
- Technology Matters. James Cameron first wrote Avatar in 1994, but he ended up tabling it until 2005 because he felt the technology wasn’t there yet. Figure out what your idea needs and how you can make it happen. If your current idea won’t work well, put it on hold and work on something else.
- Love Your Idea. This movie finally came to fruition 15 years after Cameron’s initial idea. He didn’t just forget about it, he waited for his moment and made it happen. And now he’s very rich (er, richer).
- Get Fans, Not Just Viewers(/Users). Avatar was so successful because you didn’t just go and think “good movie” and go to sleep. You wanted to tell everyone you knew about it. After watching this movie I immediately started telling my family and friends they had to see it. Now.
- A Little Controversy is Good. Avatar’s a commentary on the war in Iraq. And our treatment of the environment. And a critique of the military. And advocates polytheism. And deals with racial issues. Or maybe none of the above, but it made you talk about it, didn’t it?
- Make it Beautiful. Avatar is a cinematic masterpiece. It’s gorgeous. Don’t settle for less with your iPhone app. If your iPhone app is the best looking thing I’ve ever seen I’ll not only use it but share it with everyone I know.
*Ok so this actually depends on whether or not you count inflation. In any case, it did very, very well.