August 23, 2011
As developers, getting your app into the top rankings of an app store is a huge feat. Creating the app is the easy part–getting it noticed takes some work.
So how do you get your app to the top of the rankings? It’s all about app store SEO and our CMO, Krishna Subramanian, lays out some tips and tricks to get your app to number one. We’ve got some of the best practices below, and catch the full feature, originally published in Mashable!
1. Time is of the essence. The first two weeks after an app is released are critical and most applications usually drop in chart position over time so whatever marketing activities you do, have to be done quickly for maximum impact.
2. Pricing: free, paid or in-app purchasing? There are several pricing models you can go with so picking the sweet spot for your app’s price is important. Most top paid apps cut their price (or going from paid to free) at least once in their life cycle, and it has dramatically changed their chart position.
3. Earning downloads. Ideally, working with Apple or other app stores to get featured placements helps with increasing downloads–but that is only reserved for the elite apps. Luckily, mobile ad networks can help with app performance. They typically allow you to buy traffic on a CPC or CPM basis, but many will let you buy on a non-incentivized CPI (cost per install) basis.
4. Android app rankings differ from app store to app store and are based on many factors surrounding downloads, location, devices and engagement levels.
5. Size matters! App file sizes over 20MB require a Wi-Fi connection to download, cutting you off from a large portion of potential users.
6. Speak to your audience. Look at your highest concentration of users: if they speak a different language, it might be beneficial to create a localized version of your app.
7. Listen to your audience. Real-time optimization, creating dynamic content, getting in-app feedback, leveraging analytics, and adapting your architecture will help increase virality.
8. Distribution platforms such as Mobage, openfeint, and Game Center are ways to tap into existing users and the social features of mobile apps.