April 21, 2009
We did it! Mobclix’ advertisement Raising the Bar on Mobile Engagement is a Limelight Award Winner in the 2009 ad:tech awards in the category “Interactive Ads – Best New and Emerging Media Ad”. The idea for Raising the Bar on Mobile Engagement arose from the reality that mobile advertisers seldom take full advantage of the immense capabilities of smartphones such as the iPhone. We created potential campaigns for Budweiser, Nike and Virgin America that showcase the exciting new innovations available in the field of mobile marketing.
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Other competitors in the category for “Interactive Ads – Best New and Emerging Media Ad” were Arc Worldwide: Building Blocks Yahoo!Live; Atmosphere BBDO: Parasol; Organic, Inc.: Bank of America – America’s Cheer; and Clearspring Technologies: Obama Tax Calculator Widget.
For a full list of winners and finalists, check out the ad-tech awards website.