March 4, 2010
In the old days (the 80s), it was the war of Apple computers vs IBM computers, both fighting for market dominance with consumers. That all changed when IBM flooded the market with so many IBM PCs, causing competition and cheaper computers. In the end, it wasn’t long before the IBM computers were the mainstream systems.
These days, Apple has the greater market share of smartphones, with the iPhone dominating the sales of hardware and their App Store selling the majority of mobile apps. However, it’s only a matter of time before history repeats itself. Google introduced their Android OS not too long ago, and like IBM during the 80′s, they’ve allowed almost any manufacturer to use their mobile operating system, and of course have access to their application store, the Android Market. In contrast, Apple refuses to open their hardware platform to third parties and applications must meet verification and strict rules. The Android Market does not limit what kind of applications can be offered in their marketplace, which means that there could be good, as well as malicious apps to download. However, with an open forum, the bad ones are quickly forgotten and the great applications rise to the top.
Rather than engage in true competition with an open market, Apple instead decided to go the other way, and make even stricter guidelines for the apps in the App Store. In February, Apple “removed over 5,000 boob, babe, or bikini apps“. Knowing that a large percentage of internet commerce deals with adult content one way or another, is this really good for Apple? As adult consumers in technology, it’s only a matter of time before Apple is seen as the uncompromising totalitarian, while Google looks like a hands-off, democratic peace keeper. In all things legal, should we not get what we want? It’s only a matter of time before the free market attitude of Google creates an open forum for creativity and gives the people what they’re asking for. I expect profits will follow.