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Announcing Mobclix for iPhone 3.1

November 23, 2009

The Best Just Got Better. We’ve got a lovely new SDK with the brand spankin’ new features you’ve been asking for.

Custom Ad Callbacks – Want to advertise a new In App Purchase? How about a cool new feature? Now you can with Custom Ad Callbacks. When a user clicks on one of your custom ads, you can choose to have it fire off your own native code.

Suballocations – Mobclix Open Allocations are now more open than ever. Using Suballocations, set how much of your advertising inventory you want to allocate to specific non-Mobclix networks and still enjoy all the benefits of 100% fill rate and yield optimization from Mobclix.

Demographics – With the new Demographics plugin, you can increase your advertising revenue through anonymous targeting information. You will also be able to see your application’s user groups from the Mobclix Developer Dashboard in the near future.

Universal Binary – Developing using Leopard? Snow Leopard? Supporting iPhone OS 2.0? Only 3.0 and up? Testing on the simulator? Device? The new Mobclix for iPhone binary is the only one you need.

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