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Ever wondered how big each category is in the Apple App Store? Which categories are bogged down with competition, and where are there the best opportunities for app success? Apple lists top apps broken down by categories in the App Store, and getting in these top lists is one of the best ways to increase your download rate. Getting to the top of a category is much easier when there’s less competition.

There are 20 categories total (not counting subcategories), and we’ve got the skinny on how many apps are in each one. Now, we present, the App Store Breakdown:

1. Games: 16,603 apps (19.6%)

2. Entertainment: 12,656 apps (14.9%)

3. Books: 10,204  apps (12%)

4. Utilities: 5,655 (6.7%)

5. Travel: 5,620 (6.6%)

6. Education: 5,345 (6.3%)

7. Lifestyle: 4,617 (5.5%)

8. Reference: 3,002 (3.5%)

9. Music: 2,799 (3.3%)

10. Sports: 2,456 (2.9%)

11. Productivity: 2,333 (2.8%)

12. Navigation: 2,303 (2.7%)

13. News: 2,028 (2.4%)

14. Business: 1,914 (2.3%)

15. Health & Fitness: 1,879 (2.2%)

16. Social Networking: 1,332 apps (1.6%)

17. Photography: 1,318 apps (1.6%)

18. Finance: 1,223 apps (1.4%)

19. Medical: 972 apps (1.1%)

20. Weather: 422 apps (.6%)

Which categories do you feel are oversaturated? Where are the best opportunities for success? We hope this category breakdown helps you better understand the App Store. All of these stats and more are available in Mobclix’s App Ranking site.

3 thoughts on “App Store by the Numbers: Category Breakdown

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Author : Michael

It would be nice if this had a date on it. Thanks for compiling this info, nevertheless.

Author : Chase iPhone Games

It would be interesting to see which categories are generating the most revenue and compare it to these figures. I'm almost sure that Games would be the biggest revenue category.

Author : Indie Vault » I numeri dell’App Store, un anno dopo

[...] attenzione: di queste 85.000 applicazioni scaricabili, quanti sono i giochi? La stragrande maggioranza, pare. Il 19.6% (circa 16.600) di tutti i contenuti presenti nell’App Store fanno parte della [...]


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