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Mobile Marketing

Mobile Messaging 101: 6 messaging tips every successful marketer should consider

October 25, 2013

A guest post by Phil Speer – Senior Client Service Manager @ Velti We live in an era of smart-connected devices, of hyperlocal targeting, “freemium” applications and responsive design. We at Velti are passionate about all of these technologies. However, SMS messaging — while perhaps not as “sexy” of a mobile marketing solution as the latest in, say, augmented reality – works. And it works well. A user can receive a text message anywhere around …
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Mobile Marketing

Getting your business started with Passbook

Holly Marketing Manager | UK
October 3, 2013

There’s been a lot of discussion lately around Passbook being slow to catch on, particularly in the UK and Europe.  However, it may be that marketers have not yet considered effective and interesting ways for their business to use it. Airlines have shown the strongest uptake in Passbook, allowing customers to store boarding passes on their iPhone. The term ‘Pass’ itself may be misleading as it seems mainly aimed at Travel companies, but Passbook ‘Passes’ …
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Mobile Marketing

[INFOGRAPHIC] The Supremacy of Mobile Messaging Communications

Drakatos Product Mktg Manager
September 10, 2013

We always run into a number of questions that come up when comparing text-based marketing campaigns with other direct marketing media, e.g. How can brands take advantage of such technology to create a unique customer experience, or what is the best way to engage the modern consumer with a brand over the mobile phone? In an effort to answer critical questions like those above, we took a close look at the mobile messaging industry and …
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Events, Mobile Advertising

Vote for our SXSW 2014 Panel — Wearables: The New Marketers’ Challenge

Barbara S. Events | U.S.
August 26, 2013

Following the release of Google Glass, we’ve teamed up with Atheer Labs, MetaWatch, and Forrester to debate how wearables will change the game for marketers when traditional advertising is no longer an option.  Check out the details below and be sure to vote by September 6th!   Wearables: The New Marketers’ Challenge   In 2007, the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with …
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5ml, Developer Resources

5ml v2.6: We’ve Only Scratched the Surface

Sotiris Frontend Developer | 5ml
August 26, 2013

Another development cycle ended and another 5ml release saw the light of day.  The new version, marked 2.6, focuses on bringing 5ml’s projects closer to the end users’ hands, as well as exposing them to an even larger audience than before.   You Don’t Need to Immigrate to Become Native In a post that Eraclis (our QA guy) wrote earlier this year, he described how he managed to take a 5ml project and convert it …
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