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Events, Mobile Advertising

Following the release of Google Glass, we’ve teamed up with Atheer Labs, MetaWatch, and Forrester to debate how wearables will change the game for marketers when traditional advertising is no longer an option.  Check out the details below and be sure to vote by September 6th!   Wearables: The New Marketers’ Challenge   In 2007, the iPhone mapped the frontier for smart devices; since then we’ve seen extraordinary devices pushing limits on how we interact with …
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Mobile Advertising, Mobile Marketing

As seen on Forbes   The news that the NSA has been secretly gathering and analyzing data about U.S. citizens has raised serious concerns about privacy, and rightly so.  But so far the conversation has only focused on a part of the problem—that the NSA has not been transparent with consumers about what data they collect and how they collect it. This lack of transparency has layers of repercussions for an industry that’s already been …
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Mobile Advertising

  Brian Spero writes about business development, technology, and finance on the popular blog, Money Crashers.   With over 100 million (and counting) smartphones on the streets in the U.S. alone, it’s no wonder small business owners everywhere are mulling over the idea of developing a mobile app. From improving customer service and support to delivering targeted offers to local customers,† mobile apps have a plethora of uses. If you are considering a mobile app …
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Mobile Advertising

[REPORT] State of Mobile Advertising – May 2013

Barbara Social Media Manager
July 2, 2013

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the May edition of The State of Mobile Advertising report highlights a comparison of top devices from May 2012 to May 2013, along with impression breakdown by carrier, app category, day of week as well as ad units and price models. Find key metrics from our report below, and download it in full, here!   HIGHLIGHTS: iOS …
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Mobile Advertising

  Brian Spero is a business owner and writer for Money Crashers where he talks about mobile trends, technology, and entrepreneurship.     The writing is on the wall when it comes to the emerging dominance of mobile advertising, as a growing number of consumers get acclimated with the idea of using their cell phone as a shopping tool. It should be eye-opening to learn that mobile ad spending rose to over $8 billion in …
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Mobile Advertising

As seen on Mobile Marketer    Apple’s iOS redesign is a much-needed update that will realign the company with modern design. It is a way to make iOS sexy again. However, Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales. Apple iOS 7 will not motivate users to buy new iPhones or tablets, …
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Mobile Advertising

  As seen on Business Insider   Television is going through a complete transformation—or several transformations at once. As viewers move beyond traditional broadcast models to consume media in new ways, marketers are scrambling to adapt so they don’t get left behind. Advertising up-fronts and traditional network buys will likely always have a role to play, but to reach the right audiences in the right way, brands and marketers have to understand the implications of …
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Mobile Advertising, Mobile Marketing

  As seen on AdExchanger   When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They’re missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying to deliver offers to the right person at the right place at the right time, which is a …
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Mobile Advertising

[REPORT] State of Mobile Advertising – March 2013

Laura Director, Marketing
April 23, 2013

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the March edition of The State of Mobile Advertising report highlights the top 10 Android devices, with Samsung clearly winning majority of Android ad dollars. And with a near-record earnings posted in Q1, Samsung is looking unstoppable next to its fellow Android devices. The report also dives into impression breakdown by tablets, app category, geography …
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Mobile Advertising, Team Velti

Being in the mobile advertising industry is tough–not only do you have to create exciting enough material to win over grumpy consumers who would rather remain uninterrupted, you also have only so much real estate to work with. So to be able to have made a dent in this newer medium says a lot–and we are extremely proud to have one of those dent-makers on the Velti team!   Our VP of Brand Management, Ina …
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