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Mobile Marketing

A guest post by Phil Speer – Senior Client Service Manager @ Velti We live in an era of smart-connected devices, of hyperlocal targeting, “freemium” applications and responsive design. We at Velti are passionate about all of these technologies. However, SMS messaging — while perhaps not as “sexy” of a mobile marketing solution as the latest in, say, augmented reality – works. And it works well. A user can receive a text message anywhere around …
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Mobile Marketing

Getting your business started with Passbook

Holly Marketing Manager | UK
October 3, 2013

There’s been a lot of discussion lately around Passbook being slow to catch on, particularly in the UK and Europe.  However, it may be that marketers have not yet considered effective and interesting ways for their business to use it. Airlines have shown the strongest uptake in Passbook, allowing customers to store boarding passes on their iPhone. The term ‘Pass’ itself may be misleading as it seems mainly aimed at Travel companies, but Passbook ‘Passes’ …
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Mobile Marketing

[INFOGRAPHIC] The Supremacy of Mobile Messaging Communications

Drakatos Product Mktg Manager
September 10, 2013

We always run into a number of questions that come up when comparing text-based marketing campaigns with other direct marketing media, e.g. How can brands take advantage of such technology to create a unique customer experience, or what is the best way to engage the modern consumer with a brand over the mobile phone? In an effort to answer critical questions like those above, we took a close look at the mobile messaging industry and …
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Mobile Marketing

Introducing: mGage Communicate Pro

Drakatos Product Mktg Manager
August 19, 2013

Mobile is now considered an integral part of a successful customer communication strategy–more than 56% of leading marketers in the US have already adopted mobile marketing into their campaigns, according to a recent survey by StrongView. Marketers are seeking ways to increase loyalty amongst their consumers, incentivise sales and reduce costs, and mobile messaging is the perfect medium for reaching all of the above goals. Brands are already spending a big portion of their marketing …
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Mobile Marketing

[INFOGRAPHIC] How Brands Can Use Mobile to Win In-Store

Barbara S. Events | U.S.
August 9, 2013

Mobile is an essential part of our everyday lives.  From checking email, to finding directions, to sending a pic of your delicious dinner to your network of friends, we all have quickly adopted this personal device not knowing how we ever functioned without it.  Information is truly at our fingertips 24/7 and we, as consumers, utilize our smartphones to make decisions both small and large.  So with this much daily interaction, how can brands take …
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Mobile Advertising, Mobile Marketing

As seen on Forbes   The news that the NSA has been secretly gathering and analyzing data about U.S. citizens has raised serious concerns about privacy, and rightly so.  But so far the conversation has only focused on a part of the problem—that the NSA has not been transparent with consumers about what data they collect and how they collect it. This lack of transparency has layers of repercussions for an industry that’s already been …
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Mobile Marketing

Velti UK: The Mobile Whitebook 2013

Barbara Social Media Manager
June 21, 2013

2013 ushers in a new age of consumer preferences, consumer habits and consumer devices. The focus for marketers should be the same as it has always been: on the customer. Mobile marketing has made it through the Wild West and we are delighted to see positive and wide adoption in the industry. In Western Europe, we have seen a surge of interest from brands investing time, thought and resources into their mobilisation efforts. Brands from …
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Mobile Marketing, Team Velti

Velti Pay: Turn Every Day Payments into Big Profits

Drakatos Product Mktg Manager
June 19, 2013

During the past couple of years mobile payments have seen an incremental expansion, as more and more consumers are choosing their mobile phone as their preferred payment method. In fact, it is projected that mobile payments will surpass €22,700M by 2017 in Central and Eastern Europe alone. However, the mobile payments industry is a complex one, as there are several types of mobile payment implementation methods, such as wireless transfer, contactless point of sale payments …
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Mobile Advertising, Mobile Marketing

  As seen on AdExchanger   When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at a given moment. They’re missing the point. The real value of location data lies in the context, what it tells them about who that person is. Instead of trying to deliver offers to the right person at the right place at the right time, which is a …
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Mobile Marketing

As seen on Mobile Marketer By Paul Sinclair, VP of Carrier, Technology, and Automotive Vertical Sales at Velti   Less than a decade ago, when you needed a new phone, the first decision you made was with which carrier to go with for service. AT&T, Verizon, T-Mobile, Sprint and the rest had differentiated themselves in the mind of the consumer by devices they carried, plan options and coverage quality. All your mobile choices depended on …
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