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CES 2013: Reaffirming the Mobile App Hype

Barbara Social Media Manager
January 15, 2013

With the slew of highlights from last week’s Consumer Electronics Show (CES), we could write all we want about the hottest devices from the show (which we still might do), but we wanted to touch on a key theme that kept reeling us back in: apps, are, actually all around.


With every cool, new gadget we saw at CES came an app ready to bring it to life. Every brand had their own SDK. Every platform housed the hottest apps. Every hot app was available on any platform and any device. Businesses are realizing that there’s a need to connect consumers’ every day life to the new, and even old, devices being brought to market these days. What this really represents is a realization that your smartphone might soon become, if it hasn’t already, your life’s remote control. Much like how a remote navigates through your TV screen to land on just what you want to watch, your smartphone has become the point of access to your everyday wants and needs, through apps of course.


Velti’s CTO, Vishal Gurbuxani, especially found this interesting, as he honed in on what this means for developers. It all comes down to developing a great app that can not only work well with certain devices & gadgets, but be easy to use, easy to run, and won’t give the consumer any additional costs. App developers are the crucial piece to this universal remote control puzzle, and the demand for the brightest devs is higher than ever.


With that said, here are a few cool ways we saw brands connecting their devices/gadgets/washing machines (what?) to your life remote control, aka smartphone:


Samsung’s WF457 Washer and Dryer 

Still has an 8-inch touchscreen for when you’re at home, but if you’re not, these machines are equipped with WiFi so you can control on-the-go via a mobile app.




Samsung Galaxy Camera

While we’re on the subject of Samsung, we have to admit–their latest Galaxy Camera built on Android and equipped with the whole Google Play store was pretty awesome. Just think what kind of high-res pics your Instagram account will have now…





Chevrolet’s Next-Gen MyLink

This infotainment system not only mimics a smartphone’s interface, but won CNET’s Best-of-CES award for the Car Tech category this year. Equipped with all the necessary apps for navigation, music & more, it’s biggest highlight is its striking similarity to this day-in-age’s smartphone touchscreen.




Though CES has a rep to get nerdier by the year, we think this year’s show brought to light the importance of the fast-growing industry we’re in, and the data we collect to help connect consumers quicker and easier to the brands they use every day.




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