April 19, 2012
As mobile marketers, we understand the importance of integrating social elements into our clients’ campaigns. MIG has been a Facebook Preferred Developer Consultant (PDC) since May 2011, but as that program has come to an end, we are proud to announce that we’ve been selected for Facebook’s new Preferred Marketing Developer (PMD) program! PMD brings together Facebook’s PDC and Marketing API Program (MAP) as well as bringing together varied technologies involved in F-Marketing, making it a more sophisticated solution for users.
This new program aims to help developers build applications that will make social media marketing more user-friendly and more effective for those companies, brands and celebrities looking to Facebook to reach their target audiences.
PMD recognizes companies that bring holistic solutions to the Facebook marketing ecosystem, and as a part of the new program, Velti will be listed in Facebook’s premium directory of preferred developers and suppliers. Brand owners looking to bring their properties to the Facebook marketing arena are welcome to access the exclusive global directory.
Just to shed some light, Velti had to sweat a little to be accredited the Facebook PMD apps badge. Being a highly competitive application process, there are four possible qualifications Velti needed to pass, below:
- Pages – Post scheduling and targeting, moderation, permissioning, and other tools to manage Facebook Pages.
- Ads – Advanced ad creation, campaign management, and reporting capabilities.
- Apps – Services and platforms for building socially enabled integrations – customized or self-service.
- Insights – Page and post analysis, benchmarking, KPI tracking, and other tools for measuring performance across Facebook objects.
Our previous status as Facebook’s Preferred Developer Consultant has underpinned our technical capabilities and supported our business reach as a global technology solutions provider. Additionally, our broadcast platform integrates into existing Facebook apps through a simple SDK, enabling real-time Facebook voting for shows including Channel FIVE’s “Big Brother & Celebrity Big Brother” and RTL’s “The Voice”. And our mVoy Engage platform enables social interactivity and voting via mobile websites, apps, and Facebook!
Learn more about our interactive broadcast solutions here, more about the Facebook PMD Program here, and the full press release here! Now, time to develop…