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Featured Mobster: 170,000+ Recipes – Big Oven Lite

Sumit Business Dev | Mobclix
May 13, 2010

170,000+ Recipes - Big Oven Lite

With an intuitive layout and expansive online community, it’s no one wonder 170,000+ Recipes – Big Oven Lite has consistently remained in the iPad Top 100 and jumped as high as 3rd in the Lifestyle section. From antipasti to zabaglione, the app contains everything you’ll need to awaken your inner Julia Child, and the paid version even includes one touch ingredient downloads and the ability to sync across multiple devices.

We spoke with CEO and “Head Chef,” Steve Murch, about what makes Big Oven so app-etizing and here’s what he had to say:


Total Downloads: 20,000 iPad / over 2.5 million iPhone

Unique Users per Month: 3 million on iPhone, iPad, Android, and the web

1) What inspired you to build the app?

BigOven is the social network about food that helps you become a better cook. The iPad’s natural form-factor in the kitchen make it the perfect smart-cookbook and having your shopping list right by your side in the same cookbook, is just icing on the cake.

2) Why does the ad revenue model make sense for you?

For our free application, since it connects with our servers, we like the fact that revenue is tied to usage of the app, not just downloads.

3) Why did you choose Mobclix?

Mobclix has a great development toolkit that took literally minutes to set up with the iPad.

4) What tips do you have for other developers?

Consider incorporating analytics into your iPad application…because it’s hard to improve without measuring usage data, and at BigOven, we like to have a rich dashboard of data to help us improve the product.

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