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Featured Mobster: AFE Games

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Barbara Social Media Manager
September 15, 2011

As fall is approaching, temperatures are dropping, the sun is hiding for a longer period of time, and fishing in the deep blue sea doesn’t sound as appealing. But the developers at AFE Games have an app–actually two apps–for that. Cure your fishing fix with our latest Featured Mobster’s simple, fun and free fishing games: Super Fishing and Fishing Game!


We sat down with Delphi Yuan of AFE Games to ask more about how and why starting these games free with ads created much success for them. From downloads to monthly user numbers, here’s what Delphi had to say about their experience with creating a great game, with even better results.

Total Downloads: 1.5 million (Super Fishing & Fishing Game combined)

Monthly Unique Users:

  • Super Fishing: 150,000 – 200,000
  • Fishing Game: 600,000 – 1 Million

1) What inspired you to build the apps?

At AFE Games, we are all big fans of electronic games. To tell you the truth, we’ve been playing these kinds of games since we were children (and still do now!), so we have witnessed the growth of electronic games from 10 years ago until now. When we saw the opportunity of games beginning to increase, we started thinking one day about making one by ourselves–and that’s how Super Fishing, Fishing Game, and the rest of our games went from imagination to reality!

2) Why does the ad revenue model make sense for you?

We did a lot of research before we finally made up our mind to use this ad revenue model. When the library of our games grew, we realized we had apps both on iOS & Android and wanted to test how popular free games would be on each platform. Testing free apps first, we found that our free games with ads were actually popular, and more popular on the Android platform than iOS. Someday we may consider testing paid apps–but for now, this model has made sense for our downloads, users and revenue.

3) Why did you choose Mobclix?

Mobclix is really a nice platform that saved us a lot time and effort. Before signing up with Mobclix, we tried to implement in-app ads by ourselves! Though we did make some progress,when one of our friends recommended us to check out Mobclix, we realized it was the very thing we wanted to help grow our revenue. So, without any hesitation, we chose Mobclix as our ad platform.

4) What tips do you have for other developers?

Stay hungry, stay humble, stay focused.

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