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Featured Mobster: Ant Smasher

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Barbara Social Media Manager
August 24, 2011

Ever laid out your food on a picnic table, gone to close the cooler, and come back to find ants swarming all over your meal? Well, thanks to the guys at Best, Cool & Fun Games, you can get your revenge on their most addictive game yet, Ant Smasher! One of the top touch apps on the market, and staying solid in the Top 100 Apps list for over 7 months now,Ant Smasher has over 7 million addicts worldwide–and that’s on the iPhone and Android. The concept of the game is simple: smash ants with your finger before they reach your food. But the more you play, the harder it gets, as ants are coming from all different angles and in all different sizes, and you must continue to smash the ants while avoiding touching the swarming bees! Luckily, we had the opportunity to talk with Marcos and Guilherme from Best, Cool & Fun Games to learn a little more behind the success of Ant Smasher and their experience with Mobclix.

Total Downloads: 7 Million Downloads

Monthly Unique Users: 5.5 Million

1) What inspired you to build the app?

We like to stand out and create the most fun & innovative products that are ever to exist. But as we were trying to figure out an app that would not only have many downloads, but a long app-store life as well, we realized there was a gap on simple, fun, casual gaming. Games were either too complex for a large range of users to enjoy, or overall too geared towards a certain demographic. We wanted to make sure our app would be appealing to all ages–and so, Ant Smasher was born!

2) Why does the ad revenue model make sense for you?

Using this ad revenue model allows our apps to be spread through word-of-mouth, which increases our quantity of users. Not only that, but the “free, high-quality games with ads” business model also helps us archive millions of users fairly quickly. That kind of activity created just the attention we had hoped for, in order for users to get awareness of our app. After downloading, the game is so simple, free and addicting that most users end up continuing to play, which is a great indication of how well the app has done thus far.

3) Why did you choose Mobclix?

Mobclix is a reliable and trustworthy multi-platform ad company. Multi-ad platforms are appealing to most developers, including our company, because of the access to a number of different ad networks, including open allocation. Also, the number of platforms Mobclix supports is proportional to the number of users Ant Smasher has, and ultimately the profit we make. The larger these numbers are, the better–for us and for them!

4) What tips do you have for other developers?

As generic as it sounds, just do your best to develop quality games with love. If you take your time to produce a quality app, users will notice the creativity and uniqueness behind each element, and appreciate it even more. The better the games, the more users will download them. The more users, more adds, more profit!

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