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Featured Mobster: Arb Studios

Barbara Social Media Manager
February 16, 2012

Ah, Mario Kart. This classic game is a staple for many console gamers and brings back waves of nostalgia as you race your favorite Nintendo characters through various themed race tracks to become the winner. For those of you looking to fill the Nintendo void on your smartphones, look no further than our latest Featured Mobster, Tiki Kart 3D from Arb Studios!
Tiki Kart 3D is just the right thing for your racing fix, and apparently millions worldwide. We had a chance to chat with Aaron Boucher, CEO of Arb Studios, about the wild success of Tiki Kart 3D and why they decided to go with an ad revenue model. With both an Android and iOS version of the game, here’s what Aaron had to say about the performance of his app with the Velti Mobclix Exchange.

Total Downloads:

  • 4.3 million on Android
  • 2 million on iOS (since January 2012 launch)

1) What inspired you to build the app?

I like racing games, Mario Kart especially, but always wanted more freedom when driving. Mario Kart is a great, classic game to play on gaming consoles, but I wanted more options with the racing. So that’s why we created Tiki Kart, to use real physics to drive upside down and do real wheelies, slides, etc. in game. Also, the physics aren’t faked for AI to save calculations; we run full physics on the AI so they are subject to the same challenges as you.

2) Why does the ad revenue model make sense for you?

Simply put: it makes the most money on Android for us. And at the end of the day, the constant revenue is what keeps our company going!

3) Why did you choose Mobclix?

I like the fact that the fill rate is pretty much 100% around the world, and it doesnt seem like you lose fill rate anywhere, which is very important to us as our games are free. On top of that, the eCPMs are also great, in comparison to other networks we’ve tried who may not have the fill rate Mobclix does.

4) What tips do you have for other developers?

If you’re looking to make the most out of app monetization, Mobclix is a great platform for your free apps. Mobclix is a solid, scalable ad exchange that is a sound way to make revenue in a market where everyone expects to pay nothing for our hard work.

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