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Featured Mobster: Digitally Imported

Laura Director, Marketing
September 7, 2010

Digitally Imported streams the world’s most addictive electronic music. They cater to the electronic music enthusiasts with over 35 radio channels streaming 24/7. Their radio channels feature world renowned artists and DJs, with a ton of exclusive shows.

The Stats

Total Downloads: 210,000

Daily Unique Users: 20,000 (on average)

1) What inspired you to build the app?

Digitally Imported has been streaming for over a decade, ever since it started as a hobby in a room on a personal computer. So now that we’ve grown up a bit, to say that we needed to release mobile apps for our fans is a bit of an understatement. It was getting to the point where we were asked daily by a dozen people for it, and so here it is.

2) Why does the ad revenue model make sense for you?

We operate on the Freemium model, so basically our service has always been free to use for everyone. A small percentage decides to upgrade to a paid Premium version, but for everyone else we monetize using advertising. So not only does it make sense to use ads on the app, it’s kind of the only way we can maintain the business with streaming and royalty costs involved on top of other operational costs. So advertising is a big deal. Further, that’s how we’ve done things over the years before mobile apps arrived to the mainstream, so it just felt like a natural and proved way to continue to get revenue.

3) Why did you choose Mobclix?

At first we were looking for a solid solution which would let us manage whether we wanted to run iAds, AdMob or our own ads gracefully without having to hard code things or reinvent the wheel. So we found Mobclix to do this well. But in the process we found out Mobclix does much much more than this, and is able to help us drive more revenue from other networks. So it’s a win win, even though we were not originally looking for this result at the time.

4) What tips do you have for other developers?

Tips for developers: Like some other wise people have said in the past, and pardon the expression, I recommend “building half, not half-assed”. Focus on core features, even if it’s a subset. And do them really well. Your users will know what to expect in your next updates, they will be more forgiving.

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