December 22, 2009
We wanted to give a shoutout to our latest mobster, GUERILLAPPS, whose app just got approved by Apple. Body Sushi- Sexy Match-Up Game is now free, supported by Mobclix ads. Raviv Turner, CEO of Guerillapps, explains that as a paid app they were noticing a serious dip in downloads and usage and decided they’d have more success going the free route. They’ve found an average session time of 5.86 minutes/ session and 4 session/user. With the average user spending 23.7 total minutes in the app, ads seemed like a great way to monetize.
Guerillapps Tip for other Developers: “Think about the app you’re trying to sell. Some apps are just meant to be free and ad-supported instead of paid. We think Body Sushi is one of them, if I could start over I’d have made it ad-supported from the beginning.”