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Featured Mobster: Outfit 7

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Laura Director, Marketing
November 17, 2010

Outfit 7, makers of numerous talking character apps, most notable – Talking Tom Cat, is our new Featured Mobster! They’ve developed apps across the iPhone, iPad and Android platforms and have had huge success, hitting the top of the app store! Take a look at what their CEO, Andrej Nabergoj, has to say about their success…

Total Downloads: Over 25 million, currently growing at around 500.000 downloads per day.

1) What inspired you to build the app?

Most of the apps are either well engineered games and tools or useless fun apps. We wanted to build something you don’t just play as you do play a certain game, but you “play with” – such as with a toy. We focused on touch and voice, which are both strongly connected to our most basic emotions. We tried to create something that is not following the proven game mechanics model and its purpose is not very well defined. Also we targeted to a broad range of demographics. Something we would have fun playing with as would have our kids.

We received thousands of letters from parents, kids, teenagers, soldiers, teacher, doctors etc. sharing their story on how they use our talking characters. One story of a family was particularly moving: because of our special sound modulation the parents could for the first time understand their daughter affected by multiple sclerosis. She spoke to our app and they could understand her voice after our character repeated after her.

2) Why does the ad revenue model make sense for you?

Two of our most successful apps are free apps with in-app upgrades to a premium version. We have a tremendous amount of activity with these two apps and the resulting ad revenue is not negligible.

3) Why did you choose Mobclix?

Mobclix is the only reliable cross-ad-network platform which delivers great campaigns and an overall high eCPM. The team at Mobclix has been very supportive to our demands.

4) What tips do you have for other developers?

The usual fundamentals is the golden rule: never compromise on the quality and don’t over-think you product. And don’t forget the form factor – even tough it’s an incredibly smart device it still sits most of the time in your pocket. It’s just a handset. Broad distribution also means supporting a broad arrange of products. All our apps work well on iPhone 1G and most of iPods. Tablets are different and we are increasingly thinking of these devices as a new platform, not just an extension to our touch phone apps.

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