January 5, 2010
Today’s news that Apple has acquired Quattro Wireless is very exciting for the mobile space. At Mobclix, we see this as continued market validation. Apple, the creator of the app ecosystem, clearly sees the opportunity and revenue generation happening in the ad-driven app space, with 80 percent of app downloads being free. It was a natural and expected move on the part of Apple – they wanted to get in on the action. With Apple’s open network and smart phones/app stores in general gaining momentum (hitting the 3B download mark just today); it’s clear that the space will continue to flourish.
It will be interesting to see what’s next for Quattro. There will definitely be benefits and challenges to being acquired by Apple. This relationship could bring in advertisers who see the hot opportunity of advertising via the iPhone platform. However, Quattro could face challenges when advertisers looking to work across all of the mobile platforms shy away from what looks like a monogamous relationship with Apple. With over 60 percent of apps in the Android App Marketplace now free, and Nexus One released today, cross platform adaptability will be crucial for media companies’ long term success. We wish them all the best and look forward to how they will evolve as one of the ad networks in our exchange.
Overall, for Mobclix, we continue to focus on taking the company to the next level and building value for our advertisers. 2010 is going to be a big year for us and we’re looking forward to being involved in the growth of the apps ecosystem and the addition of new platforms for advertisers and developers.
-Krishna Subramanian, Mobclix Co-Founder