Home of:

Developer Resources, Mobile Advertising

For Mobile, 2010 Starts with a Bang

0
Krishna CMO
January 5, 2010

Today’s news that Apple has acquired Quattro Wireless is very exciting for the mobile space. At Mobclix, we see this as continued market validation. Apple, the creator of the app ecosystem, clearly sees the opportunity and revenue generation happening in the ad-driven app space, with 80 percent of app downloads being free. It was a natural and expected move on the part of Apple – they wanted to get in on the action. With Apple’s open network and smart phones/app stores in general gaining momentum (hitting the 3B download mark just today); it’s clear that the space will continue to flourish.

It will be interesting to see what’s next for Quattro. There will definitely be benefits and challenges to being acquired by Apple. This relationship could bring in advertisers who see the hot opportunity of advertising via the iPhone platform. However, Quattro could face challenges when advertisers looking to work across all of the mobile platforms shy away from what looks like a monogamous relationship with Apple. With over 60 percent of apps in the Android App Marketplace now free, and Nexus One released today, cross platform adaptability will be crucial for media companies’ long term success. We wish them all the best and look forward to how they will evolve as one of the ad networks in our exchange.

Overall, for Mobclix, we continue to focus on taking the company to the next level and building value for our advertisers. 2010 is going to be a big year for us and we’re looking forward to being involved in the growth of the apps ecosystem and the addition of new platforms for advertisers and developers.

-Krishna Subramanian,  Mobclix Co-Founder

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter