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GSMA has just announced the 2012 Nominees for their 17th Annual Global Mobile Awards, stating that this year marked a record number of entries. With that said, we are proud to confirm that Velti’s 5ML™ was selected as a finalist for the “Innovation in Mobile Advertising” category!

Showcasing the latest innovation that drives new techniques, mobile ad spend, a better understanding of the medium or more, no matter the way, shape or form, this category highlights products that prove how mobile advertising “need not be intrusive…[and] empower greater creativity, delivery and measurement of compelling campaigns.”

Velti’s 5ml platform has proven itself a game-changer in mobile advertising innovation, encompassing a unique and comprehensive set of features that help designers and developers harness the latest advancements in modern web development. Specifically, it is a web-based platform that allows them to create HTML5-powered websites, rich media ads and more using the latest web standards (HTML5, CSS3, Javascript), but with no technical knowledge or coding skills needed to create engaging user experiences. In short, it uses a “Design Once, Run Anywhere” philosophy that significantly improves production.

With HTML5 increasing in popularity, there is a high demand for equally high quality applications across various platforms (smartphones, tablets, TV, traditional web, etc.). 5ml empowers designers and developers by shadowing the complexity of HTML5, allowing them to solely focus on the creatives.

Since its launch in August 2011, Velti’s 5ml has over 800 users globally, and has already received an award from Mobile Marketing Association’s (MMA) multi-vendor competition in June 2011. 5ml is enabling a wave of innovative designers who might not have the software coding skills to create mobile apps, sites and ads, but use the best features of mobile in unique ways, ultimately providing a dynamic experience for consumers.

We look forward to hearing the results–and being present–at Mobile World Congress (MWC) in February!  To learn more about 5ml, watch this quick video; and check out what Velti has in store for MWC 2012, at http://mwc.velti.com/!

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