Home of:

Mobile Advertising

Today, Apple announced their rich media advertising offering for the iPhone 4.0 OS, called iAds. Apple’s entrance into this space continues to show how important it is for marketers to have a presence in the mobile space. It also supports Quattro’s strength of innovating across the ad unit type. According to Steve Jobs, the average user spends 30 minutes a day in apps, presenting the potential for 1 billion ad impressions daily.

With 30 billion potential monthly ad impressions and the promise that smartphones will soon eclipse personal computers (see Morgan Stanley’s report), mobile advertising is set to grow even beyond analyst expectations across all mobile mediums .

Since the App Store’s launch, Mobclix has been a proponent of rich media advertising that can maximize all of the iPhone’s capabilities. Similar to the ad demos people saw today, Mobclix enables ad networks to target rich media campaigns across the exchange. Here’s an example of just one of the ads that we have built over the years for our partners (see demo) and will continue to support. Consumers appreciate the increased user experience while advertisers benefit from the increased user engagement.

Mobclix allows developers to have complete control over their inventory: managing ad networks, custom ads and overall app analytics. Marketers will continue to see the value in reaching multiple platforms and targeted audiences through a single exchange.

There is a certain type of advertiser that looks to reach a certain type of app and iAds will bridge that gap. It’s certain that the iPhone advertising market will continue to flourish and have multiple winners. iAds will increase the overall eCPM of iPhone and iPad apps; scaling rich media campaigns across 30 Billion impressions will be a monumental challenge; HTML5 creative adoption will be an on going process. At the end of the day, advertisers will always worry most about eCPA and brand equity. Whether its a rich media brand buy or a targeted text ad – the end goal will be the same: How much is it costing me for a new user?

We encourage developers and advertisers to check out our iPad and iPhone SDK, currently used by over 7,000 apps, to reach targeted audiences on mobile.

2 thoughts on “iAds Show Long Term Potential of Mobile Advertising

Leave a Reply


Author : InterCLICK And Publishers On Mediaweek; The Audience Layer; The Apple iAd Platform Opportunity

[...] impressions will be a monumental challenge; HTML5 creative adoption will be an on going process." Read more. On his yardley.ca blog, Flurry's Greg Yardley is more unequivocal about impact of HTML5 saying, [...]




Author : NookSurfer

I'm interested in seeing how this plays out. My guess is leaning towards greed on Apple's side. They want a piece..or should I say a bigger piece of the pie.



 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter