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Apple just notified developers that in app purchasing will now be available on free iPhone apps. Previously, this option was only available to paid apps. Now, Apple has allowed any app to use this feature. This is a tremendous opportunity for iPhone developers to capitalize on the potential of in app purchasing. Users can now pay to purchase new weapons in your game, access new levels, or get upgrades.

Free apps get many times more downloads than paid because they allows users to try the app without any cost to themselves. With in app purchasing, now developers can monetize these users, not only through advertising, but also through selling additional content, requiring a subscription, or selling in-game items.

Developers, are you going to include in app purchasing on your app? Do you think this has the potential to increase your revenue?

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