Home of:

Team Velti

Advisors Bring Advertising and Mobile Experience to Drive Business Development and Enhance Marketer and Developer Offerings

PALO ALTO, CA–(Marketwire – August 31, 2010) – Mobclix (www.mobclix.com) today announced the company’s advisory board, which now includes Michael Abbott, James Bilefield, Jyri Engeström and Tony Perkins. The new advisors — hailing from Twitter, OpenX, Jaiku and AlwaysOn respectively — will provide strategic counsel to help the industry’s largest mobile ad exchange expand globally across multiple mobile ecosystems.

“Having followed Mobclix’s growth over these last two years, I have been impressed with how the company has developed its mobile ad exchange by providing developers more transparency and advancing audience engagement for advertisers,” said former OpenX CEO and Mobclix advisor James Bilefield. “Being at the forefront of technology and media convergence, Mobclix will continue to push boundaries as people change the way they find and consume news and information.”

Mobile advertising is expected to reach new milestones this year. According to eMarketer, the revenue generated from ad units being sold on mobile phones alone will increase from $416 million in 2009 to $593 million in 2010. This 43 percent increase shows that brand managers and advertisers are extending their ad buys from online to mobile.

“By adding new talent to the team, Mobclix will continue to enhance the technology behind our ad exchange while we expand our business globally,” said Krishna Subramanian, co-founder of Mobclix. “Ultimately, everything we do ties back to our end goals — maximizing monetization opportunities for our developers by giving them access to more demand sources and improving our offerings to marketers looking to increase mobile campaign performance.”


  • Michael Abbott, vice president of engineering at Twitter, will help Mobclix remain at the forefront of mobile monetization. Currently, mobile data continues to drive the decision-making processes for mobile marketers. Having most recently run the team that built the Palm webOS platform as their senior vice president of application software and services, he will help Mobclix define data strategies for their customers and create a unified segmentation system that transcends across platforms.
  • James Bilefield, former CEO of OpenX, supports Mobclix as they look to expand globally and find new monetization opportunities as digital content consumption evolves. He will help shape the way mobile publishers think about monetization opportunities by helping Mobclix build a global mobile business.
  • Jyri Engeström sits on the advisory board as a former product manager at Google and co-founder of microblogging service Jaiku (acquired by Google). Drawing from his experience running Google’s enterprise mobile and social infrastructures, he offers the technical guidance needed to help Mobclix improve the viral distribution of their developers’ apps by creating ecosystems around each platform
  • Tony Perkins, founder, CEO and editor-in-chief of AlwaysOn and founder of Red Herring, offers his on-the-ground insight on the constantly changing media landscape. As “mobile” continues to expand beyond phones, his expertise as a media entrepreneur will be critical in helping Mobclix better serve publishers experimenting with new mediums.

Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter