August 9, 2013
Mobile is an essential part of our everyday lives. From checking email, to finding directions, to sending a pic of your delicious dinner to your network of friends, we all have quickly adopted this personal device not knowing how we ever functioned without it. Information is truly at our fingertips 24/7 and we, as consumers, utilize our smartphones to make decisions both small and large. So with this much daily interaction, how can brands take advantage of mobile to not only learn more about their consumers, but also cater to their needs?
To answer this pressing question, we took a look at top industry stats to see how consumers engage with brands while shopping. The results, shown in our free infographic, help show that brands can–and do–influence shoppers at their “shopper moment” through the power of mobile. Check out some highlights below, and download our free infographic today to learn how your brand can win in-store!
- While shopping for CPG products, 70% of consumers look for coupons, but only 41% of CPGs are providing those mobile coupons to shoppers.
- 75% of shoppers use their smartphones to compare prices while shopping for CPG in-store, with the top 3 most popular categories being appliances, grocery and electronics.
- 49% of consumers are interested in geo-targeted mobile coupons, yet only 9% of CPG brands are using LBS offers.
- 28% smartphone owners complain about finding issues with links to websites that aren’t mobile-optimized.