July 10, 2012
It’s no surprise that smartphones and mobile devices continue to make a huge impact on our lives–from the ways we interact with friends to the ways we do business. As November’s big election nears, we wanted to know: does owning a smartphone impact the way we perform our civic duty?
With the US Presidential race recently heating up between Obama and Romney, we at Velti partnered with Harris Interactive last week to conduct an online survey among nearly 800 iPhone and Android smartphone users on their voting preferences. Results showed a nearly 20% difference in political alignment among voters who own either an Android or iPhone–49% of iPhone/Android owners say they would vote for President Barack Obama, while only 31% say they would vote for Mitt Romney to replace Obama.
Although current polls show Romney pulling slightly ahead in the race, these results show that the smartphone market is becoming a whole new demographic that candidates should consider when building campaign strategy–and across any number of markets and applications.
Picked up on Bloomberg, Mashable, MediaPost and more, check out the key results from our survey in the infographic below, and more stats from the official press release here!