Home of:

Mobile Advertising, Mobile Marketing

It’s no surprise that smartphones and mobile devices continue to make a huge impact on our lives–from the ways we interact with friends to the ways we do business. As November’s big election nears, we wanted to know: does owning a smartphone impact the way we perform our civic duty?

With the US Presidential race recently heating up between Obama and Romney, we at Velti partnered with Harris Interactive last week to conduct an online survey among nearly 800 iPhone and Android smartphone users on their voting preferences. Results showed a nearly 20% difference in political alignment among voters who own either an Android or iPhone–49% of iPhone/Android owners say they would vote for President Barack Obama, while only 31% say they would vote for Mitt Romney to replace Obama.

Although current polls show Romney pulling slightly ahead in the race, these results show that the smartphone market is becoming a whole new demographic that candidates should consider when building campaign strategy–and across any number of markets and applications.


Picked up on Bloomberg, Mashable, MediaPost and more, check out the key results from our survey in the infographic below, and more stats from the official press release here!


Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter