Home of:

Mobile Marketing

[INFOGRAPHIC] Mobile – The Shop in Your Pocket

0
Emma SR. Marketing Mgr | Velti UK
September 26, 2012

Mobile has made a huge impact on the global retail industry. Consumers now browse, search and purchase products via their mobile device whenever and wherever they like. It’s a consumer driven market and as consumers become more comfortable purchasing via mobile, their expectations of the mobile brand experience are developing.

 

Are you optimising for the channel?

The only way to find out is to firmly put yourself in the shoes of the retail customer–so at Velti, we surveyed 3,000 UK consumers to find out their attitudes. Key findings indicate that over 50% would opt-in to receive smart direct mobile communications with their favoured brands, citing retailers as the second most trusted sector.

Check out the top 5 highlights in our infographic, below (along with other stats on consumer opt-in preferences), and access the research findings in full by downloading our FREE white paper: Mobile – The Shop in Your Pocket!

 

HIGHLIGHTS:

1.    Building  trust with consumers - 25.6% of respondents see retailers as a ‘trusted’ brand and would accept branded communications via mobile if delivered according to their opt-in terms.

2.    Frequency of Communications - Of the 25.6% respondents who said they wanted to receive retail branded communications; 10.5% would welcome monthly communications; 22.8% weekly; 41.9% daily and 24.7% multiple daily communications.

3.    Identify communications hot spots - There are two daily optimum communications hot spots – the most effective time for branded communications being between 12 – 2pm (12.8% of respondents), 5 – 7pm (13.1% of respondents), with weekends (11.6% of respondents) having a broader appeal than weekdays (4.2% of respondents).

4.    Technology and reaching your opt-in audience - Total opt-ins for the retail sector is forecasted to rise to 7.97 million as of 4Q 2016, rising from 5.33 million in 4Q 2011 (an increase of 49.5%). As smartphone adoption continues to increase, consumer’s expectations to connect to their most trusted retail brands via mobile will increase.

5.    Driving consumer response - Consumers are expecting dialogue and a more conversational tone – if brands want to drive customer interaction they will need to get this right.

Get the full infographic, here

 

 

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter