September 26, 2012
Mobile has made a huge impact on the global retail industry. Consumers now browse, search and purchase products via their mobile device whenever and wherever they like. It’s a consumer driven market and as consumers become more comfortable purchasing via mobile, their expectations of the mobile brand experience are developing.
Are you optimising for the channel?
The only way to find out is to firmly put yourself in the shoes of the retail customer–so at Velti, we surveyed 3,000 UK consumers to find out their attitudes. Key findings indicate that over 50% would opt-in to receive smart direct mobile communications with their favoured brands, citing retailers as the second most trusted sector.
Check out the top 5 highlights in our infographic, below (along with other stats on consumer opt-in preferences), and access the research findings in full by downloading our FREE white paper: Mobile – The Shop in Your Pocket!
1. Building trust with consumers - 25.6% of respondents see retailers as a ‘trusted’ brand and would accept branded communications via mobile if delivered according to their opt-in terms.
2. Frequency of Communications - Of the 25.6% respondents who said they wanted to receive retail branded communications; 10.5% would welcome monthly communications; 22.8% weekly; 41.9% daily and 24.7% multiple daily communications.
3. Identify communications hot spots - There are two daily optimum communications hot spots – the most effective time for branded communications being between 12 – 2pm (12.8% of respondents), 5 – 7pm (13.1% of respondents), with weekends (11.6% of respondents) having a broader appeal than weekdays (4.2% of respondents).
4. Technology and reaching your opt-in audience - Total opt-ins for the retail sector is forecasted to rise to 7.97 million as of 4Q 2016, rising from 5.33 million in 4Q 2011 (an increase of 49.5%). As smartphone adoption continues to increase, consumer’s expectations to connect to their most trusted retail brands via mobile will increase.
5. Driving consumer response - Consumers are expecting dialogue and a more conversational tone – if brands want to drive customer interaction they will need to get this right.
Get the full infographic, here.