September 10, 2013
We always run into a number of questions that come up when comparing text-based marketing campaigns with other direct marketing media, e.g. How can brands take advantage of such technology to create a unique customer experience, or what is the best way to engage the modern consumer with a brand over the mobile phone?
In an effort to answer critical questions like those above, we took a close look at the mobile messaging industry and how SMS and text-based messaging campaigns better engage, reach and convert audiences. Our free infographic will walk you through a number of critical stats, showcasing the power of SMS marketing, and how consumers choose to engage with direct marketing campaigns. Check out some highlights below, and download our free infographic today to learn more!
- 99% of promotional emails are considered SPAM, whereas 99% of text messages are SPAM-free.
- 34% of users send emails on phones compared to 72% that prefer sending and receiving text messages.
- The average response time for a text message is 90 seconds, which is 2,4000x faster than an email response.