Home of:

Mobile Marketing, Team Velti

[INFOGRAPHIC] UK Consumer Appetite For Mobile Marketing

Emma SR. Marketing Mgr | Velti UK
August 7, 2012

To accompany our Mobile White Book and Total Mobile White Paper presented at our Mobile Marketing Innovation and Networking Lunch, we put together the Total Mobile infographic highlighting UK consumer preferences for mobile marketing communications. Turns out, consumers are open to messaging and promotions from their favorite brands – as long as it’s on their terms. Check out some highlights and the full infographic below!



  •  55% of consumers are willing to accept branded communication via mobile if delivered on opt-in terms
  • 86% of consumers identify email (including mobile optimised) as the channel on which they are most likely to respond to and is most relevant for a brand to deliver an update
  • 47.2% would accept one branded communication from their favorite brand every month
  • Key factors for delivering results include building trusted relationships, giving consumers choice, adopting a conversational tone, making communications timely and relevant, and building a device agnostic mobile strategy

Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter