August 19, 2013
Mobile is now considered an integral part of a successful customer communication strategy–more than 56% of leading marketers in the US have already adopted mobile marketing into their campaigns, according to a recent survey by StrongView. Marketers are seeking ways to increase loyalty amongst their consumers, incentivise sales and reduce costs, and mobile messaging is the perfect medium for reaching all of the above goals. Brands are already spending a big portion of their marketing budget on text-based ads, as YouGov’s study found 75% of consumers would rather receive offers via SMS.
With open rates that are 5 times greater than email, a response time that can be counted in seconds and CTRs that reach double digits, mobile messaging can take your customer communication initiatives to the next level—and Velti’s newest product, mGage Communicate Pro, can help take you there.
Introducing mGage Communicate Pro: Your Personalized Customer Communication Messaging Platform
Mobile messaging has the ability to interact with the customer in real-time on a one-on-one basis. At Velti, we believe that a successful mobile messaging campaign needs the right support and tools. To better support and enrich our customers with interactive and real-time communication with their customers, we are happy to announce the launch of mGage Communicate Pro.
mGage Communicate Pro is a robust, cloud-based real-time messaging platform that initiates conversation with your customers via SMS, MMS, push notifications, email, Passbook integrations, geofencing, and social media channels. It also enables you to track ROI through engagement via CTR or keyword promotions.
mGage Communicate Pro includes an array of features, and we would like to take this opportunity to introduce some of the Interactive Program Templates:
Graphical User Interface
Interactive Program Templates make it even easier to set up the right campaign for your specific needs.
Multi-step programs offer the flexibility to build complex, intelligent interactions that deliver personalized and relevant responses to each mobile user.
Send Push notifications to anyone with your app installed on their phone from the mGage Communicate Pro interface.
Use SMS, MMS, Email or out-dial to reach your customers in the most effective manner.
Easy Back-Office Integration
mGage Communicate Pro offers enterprise class APIs to integrate with your back-end system.
Our list management feature makes it easy to opt users in or out of lists.
Through a simple user interface, you have the ability to produce HTML Code which can be embedded into your own web sites and allow your customers to opt-in on mGage Communicate Pro.
mGage Communicate Pro runs in carrier-grade data centers and operates under stringent SLAs.
Passbook and Microsites
mGage Communicate Pro lets you build Passbook passes and microsites for coupons with your brand elements that reach smart phones on all operating systems.
Live network operator center support 24×7 with pro-active notification in case of incidents.
Dedicated Program Management Organization
We provide high touch support to help set up your programs and ensure a smooth on boarding experience.
Whether you are looking to generate awareness through mobile alerting, engage your existing audience through Passbook-integrated coupons or initiate cross-selling and up-selling opportunities, mGage Communicate Pro can strategically accommodate your needs.
For more information on how you can benefit from our mGage Communicate Pro platform, download our datasheet, or contact us at firstname.lastname@example.org.