iPad mini: Smaller screen, bigger opportunities (for advertisers)
October 23, 2012
It’s finally here–even though consumers got their hands on the last new iPad just a fresh 7 months ago, consumers will only need one hand to grab the newest iPad, announced by Apple earlier today: the iPad mini.
Thin as a pencil and as light as a legal notepad, the biggest change to this new iPad is its 7.9-inch screen. Now a player in the smaller tablet market with Google’s Nexus 7 and Amazon’s Kindle Fire, we took a look into our data from the Mobclix Exchange to find out how engagement really does differ by device.
Covered by Forbes, VentureBeat, MediaPost and more, we found that this new smaller screen size for the iPad mini might actually give the tablet market its most successful tablet for engagement to date:
What does this mean for advertisers?
The implications for advertisers are huge for this new iPad mini, given Apple’s already impressive market share. Advertisers need to be making sure they are testing and running the right ads for the right devices, and the new iPad mini provides yet another device in an emerging 7-inch tablet market where advertisers can get it right. With the iPad mini’s enhanced processer, graphics and Wi-Fi speed, full screen/rich media ads might serve as the favorite for tablets to come. But we shall wait and see…
