Home of:

Developer Resources, Mobile Advertising

Make Your Ad Strategy Manageable

December 6, 2010

You’re a mobile developer.  At your fingertips are any number of ways to get ads into your app fast and efficiently.  At that point you can send it out to the world and everything should be clear, right?

Not quite.  Let’s back up.

When you’re working in mobile ad technology you’ve also got a lot to manage.  Pause for a moment and think of all the questions you need to ask yourself to make sure your ads are doing their jobs:

  • Are you set up with the right network?
  • Are you getting the right ads?
  • Are you getting paid?
  • Are you getting data?

All that information is necessary for you to create, try, and improve your ad strategies – in short, to manage them.

Managing your ad strategies effectively means using the right technology.  So lets back up further.

The right technology for serving ads gives you the data and control you need.  That technology lets you manage your ad strategy.  Of course to manage an ad strategy, you need one . . .

. . .  let’s back up one more time.

When it comes down to it, before you use any ad tools in your applications you want to know what your ad strategy is going to be.  Having an ad strategy is going to let you pick the right ad tools and use them properly.   In selecting what tools you use, you want to have a strategy first.

A good ad strategy means you know:

  • What kind of data you need and how often you need it.
  • How much control you need over the ads – and what kind of control.
  • What kind of payment rates you expect and when.
  • How you’re going to use and update the ad technology.
  • How much of your time you can or will dedicate to checking data and controlling ad setup.
  • How you can or want to be able to change your ad technologies or its settings.

Knowing what you want before hand, knowing the strategy you wish to pursue with your ads, is a major  key to making your app profitable.  Knowing how you want to plan and implement your ad strategy lets you pick the right ad technologies, and figure out how to use it.

That’s one of the things that keeps us going at Mobclix – and keeps me busy as a PM.  We  make sure our tools let you implement your strategies.

Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter