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Mobclix: A Truly Open Ad Exchange

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megan
August 28, 2009

We would like to emphasize Mobclix’s continued dedication to being an open, neutral, and transparent ad exchange for the benefit of our developers and our ad networks. Our ad exchange offers developers complete transparency and performance, connecting them with the leading ad networks in the space – including Quattro Wireless, Videoegg, Millennial Media, Jumptap, Smaato, mDOTm, and others.

Mobclix always puts our developers first and chooses ads based on eCPM, not on a special preference to any one ad network. Mobclix believes that an open platform that is unbiased towards any ad network, such as we provide, is best for developers. We provide ad networks with the transparency and data they need in order to serve premium ad campaigns to our developers.

Mobclix allows developers to plug into more than 20 ad networks and transparently monitor their ads. Developers can choose which ad networks to sign up with, set priorities for these ad networks, and allocate their inventory as they like. They automatically receive the highest paying ad inventory for their application.

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Author : AdMobWhirl at Under The Bridge

[...] out for other mediation solutions might be time well spent. Not that we know of any others except Mobclix — you’ll let us know if we’ve missed others no doubt — and they are stoking [...]




Author : Right Media Exchange On Real-Time Bidding; Display And Search Synergy from iCrossing; Ad Network Acquisitions; AdWords Self-Serve Video Ads

[...] Another mobile exchange competitor, Mobclix, jumped into the conversation on its blog on Friday, too, saying that it "allows developers to plug into more than 20 ad networks and transparently monitor their ads." [...]



 

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