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The Powerful Mobclix Windows Phone 7 SDK includes Advertising and Analytics to Support XNA and Silverlight, Enabling Developers and Advertisers to Reach New Audiences and Redefine the Mobile Experience

PALO ALTO, CALIF. – September 28, 2010 – Starting today, Mobclix (www.mobclix.com) will provide 360 degrees of mobile advertising and publisher support for Windows Phone 7 by delivering the marketplace’s first publisher solution that combines analytics and advertising in a seamless package to the developer . In addition, Mobclix has partnered with the Microsoft Advertising Exchange to provide the native advertising controller access to Mobclix’s demand source of over 25 ad networks. With these new offerings, Mobclix aims to provide developers and advertisers with advance access to a wide range of monetization and advertising options , so developers can maximize the revenue potential they can make from their Applications.

“With the advances in mobile technology from Apple, Google and now Microsoft, smartphones are increasingly becoming one of the most effective platforms for advertisers to reach consumers,” said Vishal Gurbuxani, co-founder of Mobclix. “With access to iOS, Android and now Windows Phone 7 on Mobclix, advertisers can seamlessly continue to increase performance of their campaigns by focusing on the audiences that are most effective for their brand rather than being constrained to a single platform or device. “

With Mobclix’s new SDK, developers can monetize their Windows Phone 7 apps by serving the highest fill-rate and highest paying ad unit. Developers also gain instant access to the only Windows Phone 7 analytics on both Silverlight and XNA, while premium publishers can leverage Mobclix’s custom ads to serve direct ad campaigns across their apps. Advertisers finally have a single scalable platform to extend mobile buys across the leading mobile OS platforms.

TECHNICAL SPECIFICATIONS FOR MOBCLIX WP7 SDK:

  • Majority of Mobclix’s current ad network partners will automatically support Silverlight 3 when Window Phone 7 launches in November
  • XNA will be supported by a smaller subset of Mobclix’s ad networks
  • Mobclix analytics for Silverlight and XNA
  • Custom ad serving for premium publishers

For more information and to download the SDK, please visit www.mobclix.com/windowsphone7/.

ABOUT MOBCLIX

Mobclix (www.mobclix.com) is the industry’s largest targeted mobile ad exchange — the first open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for mobile publishers to manage their ad inventory and maximize revenue and for advertisers to increase campaign performance. Mobclix is a privately held company headquartered in Palo Alto, Calif. The company was founded in September 2008 and has since been named an AlwaysOn 250 winner and won the ad:tech Limelight award.

PR Contact:

Daisy Kong

(415) 591-8404

mobclix_pr@shiftcomm.com

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