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Mobclix believes in privacy

August 22, 2009

Here at Mobclix, we know that privacy is just as important in the mobile world as it is in the web. We gather all our data anonymously and any data we collect can only be viewed in the aggregate, not user by user. Since we started doing mobile analytics over a year ago, we’ve given developers everything they need to protect the privacy of their users. We want to highlight the options developers have to best serve their users.

There are two privacy features in our SDK that developers can implement. The first feature allows the users to opt-out in the application’s settings. You can see how it works in the screenshot below, with app title MobclixDemo.

The second feature is a pop-up box that appears the first time a user starts the app. It asks the user’s permission to collect anonymous usage statistics. The user only needs to answer the first time so they don’t have to deal with a pop-up box every time they use the app. We recommend using this pop-up along with the first feature. That way, users can always change their mind by going to settings and altering whether or not they will allow anonymous data collection.

Developers can find more information about how to implement these privacy features in our documentation under XCode Environment Setup. If you have any questions about how our privacy features work, send us an email at info@mobclix.com

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