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June 9, 2009 – Mobclix and Gap Inc. announced the launch of a new contest for developers that will give them the amazing opportunity to design the next big iPhone app for Gap. The idea behind the contest is simple – create an app that exemplifies Gap’s timeless yet casual American style. The app is intended for Gap’s target customers – creative, stylish individuals in their 20s and 30s who breathe popular culture. 

Here’s the lowdown on how the contest works:

Each week, a favorite app will be chosen from new submissions and will be featured on the Mobclix website. The community votes on the People’s Choice winning app and a panel of expert judges will assist Gap and Mobclix choose the Grand Prize winner. Apps will be judged on originality, innovation, accessibility and consumer appeal. The contest ends on September 1, 2009. Visit www.mobclix.com/gap to get more details, the official rules and register for the contest.

* Prizes will be awarded in each category including:
o Grand Prize Winner
o Second Place Honoree
o People’s Choice Award
o Best User Experience/Function
o Best Visual Design/Aesthetic

* Prizes include:
o Selection for Gap’s next iPhone app
o Cash Prize from a notable Silicon Valley VC
o $1,000 Gap gift card
o Free Advertising Package from Mobclix

* All entries will be judged and scored by a panel of experts including:
o Gap executives
o VC investors
o Rockstar tech bloggers
o The Mobclix community (People’s Choice)

To help kick off the contest, Mobclix will be hosting a party during WWDC tonight, Tuesday, June 9th from 5 – 8 pm at Roe, 651 Howard St. San Francisco, CA 94105. Come join us!

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