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Developer Resources, Mobile Advertising

Mobclix Index: Android Marketplace

Laura Director, Marketing
November 17, 2010

Today we released the November infographic in our monthly Mobclix Index series. The infographic (featured in Fortune) highlights user behavior for the Android Marketplace based on a survey we conducted across the Mobclix Exchange of 1,025 Android owners during October.

Key Findings

  • 60% of Android users are under the age of 34
  • 8% of Android users switched from an iPhone while 45% of Android Users say Android is their first smartphone
  • Android users spend most of their time on Email (37%), Games (21%) and Maps/Navigation (8%).
  • 46% of Android users prefer a touch screen over a physical keyboard
  • Android users spend 1/7th of what iPhone owners spend on in-app gaming purchases
  • Android users have an average of 17 apps on their phone vs 28 apps for iPhone users
  • Twice as many Android owners than smartphone users will make a purchase or payment on their device each month
  • The top 3 free games preferred by Android users are Angry Birds, Solitaire and Jewels

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