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Mobclix Index: Gaming the AppStore

Laura Director, Marketing
May 25, 2011

For this month’s infographic in the Mobclix Index series, we took a look at the performance of Gaming Apps on the iOS platform. You can view the official press release here.

Key Findings

  • Users with 10 or more gaming apps downloaded on their phones, spend an average of 87 minutes per day playing games.
  • 62 percent of users spend the most time playing games on their smartphones, followed by 22 percent who play games on consoles.
  • Multiplayer games have increased by 155 percent, accounting for 6 percent of gaming apps.
  • The action category has the highest market share at 16 percent in April 2011, whereas in June 2010 puzzles had the highest market share at 11 percent.
  • iPad gaming apps have the highest average eCPM at $1.75, followed by iPhone at $1.38 and then Android at $0.98.
  • iPad gaming apps have the highest click-through rates (CTR), and are eight times higher than Android and three and half times higher than iPhone gaming apps.

To download a PDF of this infographic and to view additional infographics in the Mobclix Index, go to http://blog.mobclix.com/index/.

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