Home of:

Developer Resources, Mobile Advertising

Mobclix Index: Mobile App Audience

Laura Director, Marketing
September 9, 2010

This month’s Index provides key findings on the increase of interest in the mobile application audience.


  • 90% of mobile app ad inventory is the standard banner ad while interstitial rich media ads average a 3.5X higher eCPM

Although standard banner ads are more abundant, inventory with rich media components receive higher engagement rates and therefore are more effective for marketers.

  • Impressions on the Android platform have grown 45% in the last 3 months and 420% since it’s inception.

With the possibility of a walled ecosystem if Apple closes iAd and Google closes AdMob, more than ever marketers will need to start thinking about solutions that allow them to reach audiences rather than platforms.

  • The average CTR on mobile apps is .67% vs. .17% CTR on mobile web.

Apps continue to build more engaging experiences – mobile apps are taking advantage of not having a necessity to be connected to a network 100% of the time

  • Mobile video ads have a 3X higher engagement rate than online video ads.

Users are consuming more content than ever on their mobile devices and marketers should be ready to tap into that large audience while they are engaged.

  • Outside of the US – the U.K., Canada and Japan are Top 3, respectively, for mobile app ad impressions served by Country.

Australia and France fall in order as the remainder of the Top 5. Although the U.S. market holds the #1 spot for app ad impressions, other countries are still seeing an increase in interest of the app ad marketplace.

To view/download a full PDF of this and past infographics go to: http://blog.mobclix.com/index/

One thought on “Mobclix Index: Mobile App Audience

Leave a Reply

Author : jayalakshmi



See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter