Home of:

Developer Resources, Mobile Advertising

Mobclix Index: Monthly Value of an App User

Laura Director, Marketing
February 10, 2011

Our January infographic (BusinessInsider ‘Chart of the Day’) in the Mobclix Index series takes a look at the value of an app user. We have all seen the research and impressive numbers around app success in 2010 but how does this translate to revenue potential for developers on a per user basis? We analyzed apps in the Utilities, Entertainment and Games categories across iPhone and Android (based on specific criteria, see below) and have found a monthly value based on ARPU (average revenue per user).


  • iPhone app users have a higher value than Android app users
  • Utility app users have a higher value than game and entertainment app users

Criteria Used:

  • Average revenue is defined as monthly revenue/unique users per month
  • Apps with 500k+ downloads and/or 75k+ daily active users were used for calculation purposes
  • Apps spent an average of two weeks in their categories ‘Top 10′ listing and are Free apps
  • Value is based only on advertising revenues
  • Active user is defined as a usage of 3 times a week for a minimum of 5 mins

To download a full PDF of this and past infographics go to: http://blog.mobclix.com/index

2 thoughts on “Mobclix Index: Monthly Value of an App User

Leave a Reply

Author : iphone development on windows - Chad

Not surprising but keep an eye open...I think things will start to balance out a bit this year.

Author : john

nice post.i found it informative.thanx for pdf file.


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter