Home of:

Developer Resources, Mobile Advertising

NEW Mobclix Index: iPad Trend Data

1
Laura Director, Marketing
August 6, 2010

This Monday we released our first (of many) infographics in the Mobclix Index, a new monthly series of infographics based on our analytics and advertising platform. The goal is to shed light on the constantly shifting mobile ecosystem by illustrating new trends and findings about mobile platforms.

The July Index (featured in TechCrunch) provides key findings about advertising performance on the Apple iPad. Based on data resulting from the total number of iPad ads served (average 300MM impressions/month), the overall takeaway reveals increased engagement levels happening on gaming apps played on the iPad versus the iPhone.

Highlights

Compatibility Matters: Out of the 295,488 iPhone apps currently available on the App Store, 284,989 apps are compatible on the iPad (as of 6/23)

Rich Media Needed To Increase Conversions: Compared to standard display banner ads on the iPad, rich media video ads have click-through rates that are 11 times higher.

Gaming Apps Continue to Dominate: Of the 15,547 iPad-specific apps, the Game category has 20 percent of the market share (approximately 3,109 apps, as of 6/23) on the App Store.

Advertisers Can Find More Engaged Users on iPad: The time spent by iPad users on their gaming apps is three times higher (about 10 minutes more) than iPhone users on the same app.

Developers Can Earn More from iPad Apps: On average, iPad apps can command eCPMs that are five times higher than that of iPhone apps.

Full PDF here.

Check back on our Index page every month to view and download the latest infographic.

One thought on “NEW Mobclix Index: iPad Trend Data

Leave a Reply


Author : Mary

informative



 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter