Home of:

Developer Resources, Mobile Advertising

Over 300,000 Apps Have Graced the App Store…but Not All Survive

0
Laura Director, Marketing
October 18, 2010

The app ecosystem hit a landmark last month, on Sept 1st Steve Jobs stated that there were more than 250,000 apps available in the Apple App Store. Today, VentureBeat reported (based on Mobclix data) that the ecosystem has made another impressive leap. In just over a month, there are now over 300,000 apps for iPhone/iPod Touch/iPad owners; 301,591 total (259,071 active/42,520 inactive*). Although over 300,000 apps have graced the app store, not all of them survive. Take a look at data we’ve gathered that showcases the ‘less glamorous’ app removals.

Highlights

  • Books have the highest number of app removals (6,193)
  • July 2010 had the highest # of app removals recorded in one month
  • The # of apps removed per month are between 4,000 & 5,000

# Apps Removed Since April 2010 (by Category)

(Click Image to Enlarge)

*We use an ‘additive’ approach where we never delete applications once they’ve been approved. The reason being is that when an app gets deleted from the store, users who have downloaded that app will still have it on their device. We are working on an update to the tool that will allow users to automatically filter ‘active/inactive’ apps per category, it will be available shortly.

Leave a Reply

 

See What People
Are Saying

tmobile-logo

“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  

Halfbrick

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick

tinyco

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco

mtc_logo_n

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia

mbcgroup

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us

 

Who is Velti?

Subscribe to Newsletter