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Mobile Marketing

Introducing: mGage Communicate Pro

Drakatos Product Mktg Manager
August 19, 2013

Mobile is now considered an integral part of a successful customer communication strategy–more than 56% of leading marketers in the US have already adopted mobile marketing into their campaigns, according to a recent survey by StrongView. Marketers are seeking ways to increase loyalty amongst their consumers, incentivise sales and reduce costs, and mobile messaging is the perfect medium for reaching all of the above goals. Brands are already spending a big portion of their marketing …
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Mobile Marketing

[INFOGRAPHIC] How Brands Can Use Mobile to Win In-Store

Barbara S. Events | U.S.
August 9, 2013

Mobile is an essential part of our everyday lives.  From checking email, to finding directions, to sending a pic of your delicious dinner to your network of friends, we all have quickly adopted this personal device not knowing how we ever functioned without it.  Information is truly at our fingertips 24/7 and we, as consumers, utilize our smartphones to make decisions both small and large.  So with this much daily interaction, how can brands take …
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Mobile Advertising, Mobile Marketing

The NSA’s Secret Data Gathering: Now For The Really Bad News

Krishna CMO
July 30, 2013

As seen on Forbes   The news that the NSA has been secretly gathering and analyzing data about U.S. citizens has raised serious concerns about privacy, and rightly so.  But so far the conversation has only focused on a part of the problem—that the NSA has not been transparent with consumers about what data they collect and how they collect it. This lack of transparency has layers of repercussions for an industry that’s already been …
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Mobile Advertising

7 Things All Small Business Owners Should Know When Developing a Mobile App

Guest Blog Velti
July 26, 2013

  Brian Spero writes about business development, technology, and finance on the popular blog, Money Crashers.   With over 100 million (and counting) smartphones on the streets in the U.S. alone, it’s no wonder small business owners everywhere are mulling over the idea of developing a mobile app. From improving customer service and support to delivering targeted offers to local customers,† mobile apps have a plethora of uses. If you are considering a mobile app …
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Mobile Advertising

[REPORT] State of Mobile Advertising – May 2013

Barbara Social Media Manager
July 2, 2013

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the May edition of The State of Mobile Advertising report highlights a comparison of top devices from May 2012 to May 2013, along with impression breakdown by carrier, app category, day of week as well as ad units and price models. Find key metrics from our report below, and download it in full, here!   HIGHLIGHTS: iOS …
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