Laura Director, Marketing
April 23, 2013

Each month, we deliver to the mobile world insight into trends in the mobile advertising market. First seen on TechCrunch, the March edition of The State of Mobile Advertising report highlights the top 10 Android devices, with Samsung clearly winning majority of Android ad dollars. And with a near-record earnings posted in Q1, Samsung is looking unstoppable next to its fellow Android devices. The report also dives into impression breakdown by tablets, app category, geography …
Continue reading

Barbara Social Media Manager
April 16, 2013

Being in the mobile advertising industry is tough–not only do you have to create exciting enough material to win over grumpy consumers who would rather remain uninterrupted, you also have only so much real estate to work with. So to be able to have made a dent in this newer medium says a lot–and we are extremely proud to have one of those dent-makers on the Velti team!   Our VP of Brand Management, Ina …
Continue reading

Tina Products/Markets Analyst
April 12, 2013

According to the latest Gartner device shipment forecasts, combined PC, tablet, and mobile phone shipments are expected to reach 2.4 billion units this year, with mobile phones comprising 78% of shipments. At the end of 2013, mobile phone shipments will have increased 7.4% year over year.  Considering that 1.7 billion mobile phones shipped last year, that’s still quite an impressive number.   Meanwhile, PC shipments are expected to decline 7 .6% this year.  What a coincidence… …
Continue reading

Barbara Social Media Manager
April 3, 2013

Since I take public transportation to and from work, I find myself glued to my mobile phone most during those hour-long treks. Either I’m catching up on e-mails before getting into the office, or I’m catching up on Instagram before I let another 8 hours pass by and then my feed just gets too exhaustingly long to look at. But how can marketers and advertisers know if majority of mobile users check their phones during …
Continue reading

Barbara Social Media Manager
April 2, 2013

With us well into the new year, we wanted to see how keen people were on keeping their ever-so-popular New Year’s resolutions. With fitness & health being one of the top resolutions year after year, we dug into our own data to analyze people’s fitness habits on an hourly basis, throughout the month of January. And to stir it up a bit, we compared the fitness habits of East coasters vs. West coasters–check out the …
Continue reading