Home of:

Events, Mobile Marketing

Remember what life was like before the smartphone? It’s okay, we don’t really either. It’s hard to imagine a time where we didn’t play on our phones during commercial breaks or shop favorite retail sites while waiting for the bus. There’s no doubt the proliferation of smartphones and mobile devices have disrupted the way we consume media, interact with brands, and interact with each other. We had the pleasure of attending a breakfast hosted by eMarketer last week where we discussed this phenomenon of multitasking and how it impacts integrated mobile marketing.

Noah Elkin, Principal Analyst, discussed the changing landscape of mobile and subsequent consumer behaviors, the challenge of multitasking, and how marketers should adapt.



  • Devices are quickly evolving, but consumer behaviors aren’t caught up yet—companies need to understand how to ease customers into the mobile era
  • As multiple screens take over consumers’ lives, brands should embrace the different channels because there are now more touchpoints to interact with audiences
  • 49% of US mobile device owners are multitasking via mobile while watching TV every day per week
  • In retail, mobile devices are used to perform various shopping activities, thus disrupting the path to purchase—brands need to target shoppers’ behaviors, not just the technology



For more of our coverage of the presentation, follow us @VeltiMobile & search #eMbreakfast!


Leave a Reply


See What People
Are Saying


“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.” - Chad Hodge, T-Mobile USA

Pic Stitch_logo

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!” - Alex Keim, Creator of Pic Stitch, Big Blue Clip  


"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales." - Jared Oats, Advertising Manager, Halfbrick


“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!” - Growth & User Acquisition Team, Tinyco


“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.” - MTC Russia


“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.” - MBC Group

Follow us


Who is Velti?

Subscribe to Newsletter